Update: To avoid potential confusion, I will plainly state my overall thesis. The primary benefit of the internet is its openness, connectedness, standardness. By not adopting a technology capable of competing with native apps on iOS, Android, Windows, and Mac, web vendors are preventing important classes of applications such as high-end games and simulations from moving to the open web.
How does this apply to the web? Google has developed an x86 sandboxing technology called NativeClient which allows web pages to securely embed x86 code. NativeClient enables Data-Oriented Design on the web, bringing web applications to the same playing field as native applications, especially in domains such as 2D and 3D graphics, video encoding/decoding, audio processing, and simulation.
Beyond performance, NativeClient gives us the ability to target existing code written in C, C++, or even languages like Haskell, to the web. Emscripten and similar "translation taxes" are no longer necessary.
Finally, notice that web-based installation of native code is becoming more prevalent: iOS App Store, upcoming Mac App Store, Games for Windows Live, and Steam have shown it's possible to make a seamless and compelling native code installation experience. However, these are all restrictive walled gardens! For the open web to compete, it needs a realistic answer to native code.
Preemptive response: But NativeClient is x86! Basing the open web on a peculiar, old instruction set is a terrible idea! That's why I point to LLVM and Portable NativeClient (PNaCl). It's not a burden to target PNaCl by default, and cross-compile to x86 and ARM if they matter to you.