Without hard evidence, it’s hard to say how much a language’s name matters, at least beyond basic Googleability.
Since our language is more of a synthesis of good ideas than a modification to an existing language, a short positive word seems to be the right strategy.
Crux is the first name we tried, though neither of us is thrilled with it. We briefly tried the name Sneak, but everyone hated it. Fig is short, neutral-to-positive, but nobody seemed excited by that name either.
Do you have suggestions?
The name affects the file extension, which ought to be short. (Or am I the only one perpetually annoyed by the horizontal real estate consumed by .java and .coffee?)